How to Improve Instagram Results and Optimize Social Media Presence

Instagram is one of the most essential social media tools to incorporate into a contemporary marketing practice and has become increasingly prevalent in the healthcare and medical industry. With over 600 million users – two-thirds of which access the platform daily – Instagram provides an unparalleled opportunity for healthcare practitioners to connect with patients directly, …

Complexities of Non-Physician Compensation

Physicians looking to increase productivity and fill gaps in patient care often employ non-physician healthcare providers to help extend their reach. The significant workforce of physician assistants (PAs), nurse practitioners (NPs), and registered nurses (RNs) is increasingly being utilized to reduce physician burnout – a growing cause of concern within the medical community. Physicians are able to …

Social Media Tips for Up-and-Coming Cosmetic Surgeons

 Despite the global adoption of social media as a tool for both personal and professional use, many medical specialties – including aesthetic medicine – and physicians still resist the trend, regarding social platforms as superfluous or unprofessional. Research suggests that social media can add great value as a communication tool able to connect patients with …

The Benefits of a Generational Dermatology Practice

In the face of rapid technological advancements, changing consumer demands, and projected clinician shortages, the business of aesthetic medicine is steadily undergoing a change. The rising usage of AI technology, machine learning, and teledermatology among patients reveals the trajectory of the dermatological practice; no longer dependent on in-person clinical visits and instead, increasingly reliant on …