American Academy of Dermatology Releases New Guidelines for Treatment of Nonmelanoma Skin Cancer

The American Academy of Dermatology (AAD) has issued new guidelines of care for the management of nonmelanoma skin care (NMSC) as it has become a growing health concern in the United States. “Skin cancer is the most common cancer in the United States, and nonmelanoma skin cancer is the most common type of skin cancer, …

Three Important Ways Before and After Photos Increase Your ROI

Submitted by contributing author Cheryl Whitman, Beautiful Forever Consulting, SBS faculty member on the practice management symposium. “One of any aesthetic practice’s strongest sales tools is its gallery of before and after photographs. For maximum impact, these photos should be professionally made by someone who understands the camera technology, posing, and the ultimate use of the …

Dr. Michael Gold Shares Insights on the South Beach Symposium

World renowned dermatologist, Dr. Michael H. Gold from Nashville, Tenn., is a frequent faculty member and planning committee member for the South Beach Symposium (SBS) and says that SBS is one of the MUST-ATTEND events of 2018 as it is every year. “The South Beach Symposium provides every aspect of medical and surgical aesthetic dermatology …

Build A Dream Team

Improving Employee Retention and Morale Submitted by contributing author Cheryl Whitman, Beautiful Forever Consulting, SBS faculty member on the practice management symposium. A good team will make or break a business. When you hire the right people, and motivate and train them well, the machine functions smoothly. Your practice then becomes defined by its positive …