The Future of the Atopic Dermatitis Market

Although sometimes conflated as one condition, psoriasis and atopic dermatitis (AD) differ from each other in clinical presentation yet share similar guidelines, mental health repercussions, and therapeutic options. As psoriasis-focused treatment modalities have multiplied over the past few years due to a spike in prevalence, similar growth is currently being witnessed in the AD medication …

Rethinking Rescue Approach for Atopic Dermatitis

Although it is often treated acutely, atopic dermatitis (AD) is a chronic disorder that requires careful patient management strategies  to control flare-ups, decrease recurrences, and reduce pruritus. In certain cases, AD cannot be adequately controlled with proper skin care, topical therapy, the avoidance of triggers, or other conventional measures and instead warrants the use of …